Travel Agency Ad: Small Influencer made

https://artslondon-my.sharepoint.com/:v:/g/personal/a_evora-silva0820241_arts_ac_uk/Ea36MpkCml1DnxGkZ0lpEuoBasijPC0CLCxz3OjG1W7Y5A?nav=eyJyZWZlcnJhbEluZm8iOnsicmVmZXJyYWxBcHAiOiJPbmVEcml2ZUZvckJ1c2luZXNzIiwicmVmZXJyYWxBcHBQbGF0Zm9ybSI6IldlYiIsInJlZmVycmFsTW9kZSI6InZpZXciLCJyZWZlcnJhbFZpZXciOiJNeUZpbGVzTGlua0NvcHkifX0&e=ZCW4Jy

Annotations: (I had to compress my video 2 times because it said it was too large of a document to upload so I do apologise for the now poor quality).

  • I created a ‘Travel Agency’ ad under a small influencer posting on her Instagram and social media. As my agency is to be a small brand who helps and reaches out small known influencers.

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  • I incorporated multiple shots from a behind angle to frame both the computer screen and the person typing, emphasizing their interaction. A front-facing shot captures facial expressions, adding realism and engaging the audience. I also zoomed in on the computer at key moments, ensuring visibility of what is being typed. The introduction features diegetic sound—a singular mouse click—to mimic the tactile experience of typing. Throughout the video, non-diegetic background music maintains a consistent tone. For the Cape Verde montage, I used a viral TikTok and Instagram audio with over a million videos, enhancing relatability for younger audiences. The combination of strategic framing, varied shot sizes, and sound design ensures an immersive and engaging visual narrative.

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